Advanced Group

  • Director, Marketing

    Job Locations US-IL-Deerfield
    Req No.
    2018-9629
    Type
    Regular Full-Time
    Client
    Advanced Clinical
  • Overview

    Advanced Clinical is a global clinical development organization that provides CRO, FSP, Quality & Validation, and Strategic Resourcing services for biopharmaceutical and medical device organizations. Our mission is to deliver a better clinical experience for our clients. With global experience in over 50 countries, we are committed to improving all lives touched by clinical research. We understand the complex nature of the clinical research industry and approach each opportunity with compassion. Together, we answer the hopes of patients and healthcare professionals with industry-leading services in global life-sciences. As part of the Advanced Group family of companies, Advanced Clinical employees provide the support, structure, and professional background and experience for better clinical trials and research. They are the foundation of our energetic and collaborative environment, where constant learning and service to others take top priority. We seek dynamic, hard-working team members who are inspired to work amongst diverse backgrounds and perspectives. From our altruistic mission to outstanding career development opportunities, there’s no better place to grow your career than Advanced Clinical.

    Responsibilities

    Responsible for the strategic direction of Advanced Clinical’s brand positioning including, but not limited to, external-facing media events, campaigns, and tactics to impact business growth through brand awareness, differentiation, and lead generation.

     

     Essential Functions

    • Create, implement, and measure the success of a comprehensive marketing and public relations program that will enhance Advanced Clinical’s position within the market and to ensure integrated marketing of all Advanced Clinical service offerings
    • Develop media interest in the organization and ensure regular contact with target media and appropriate response to media requests
    • Develop and coordinate all press releases for the organization
    • Manage third party vendor relationships including advertising agency, public relations firms, exhibit agencies, and related service providers
    • Develop and implement an annual tradeshow/conference strategy that aligns with business development objectives and overall brand awareness to maximize client exposure
    • Responsible for select project budgets, which may include media placement, creative development, print production, or others
    • Lead the enhancement of Advanced Clinical’s electronic marketing strategy with the ability to measure results
    • Based upon market research, develop a strategy to enhance the overall marketing plan and enhance ROI of marketing budget
    • Enhance the overall social media strategy to broaden awareness and drive Advanced Clinical’s participation in relevant social media opportunities
    • Create and manage the annual marketing budget and report progress to the Senior Vice President, Business Development and Marketing
    • Develop a regular series of reports to the Senior Vice President, Business Development and Marketing, to show the progress of all marketing and branding initiatives
    • Undertake a continual analysis of market trends
    • Participate in meetings with senior leadership, as needed
    • Facilitate internal communications
    • Drive E-mail marketing for Advanced Clinical
    • Manage the overall website presence for Advanced Clinical with references to the Advanced Group as appropriate as well as driving overall SEO
    • Assist with employer branding to support employee recruitment efforts in the industry
    • Oversee graphics and collateral
    • Perform other tasks as the company may from time-to-time reasonably request

     

    Additional Responsibilities

    • Perform other duties as requested by the Senior Vice President Business Development and Marketing.
    • Provide reports and support activities for the Strategic Resourcing business to ensure consistency across the Clinical business

     

    Qualifications

     

    •      BA or BS degree in Marketing is required
    •      Ten years professional (corporate or agency) marketing experience
    •      Business-to-business, CRO/Pharmaceutical industry experience preferred
    •      Proficiency in Microsoft Word, PowerPoint, Excel, plus excellent working knowledge of web-based applications
    •      Must also have experience with branding strategy and execution, SEO, marketing analytics, digital marketing execution, and permission based email/relationships with ESPs
    •      Excellent communication and presentation skills, both written and spoken
    •      Demonstrated ability to work in a fast paced environment
    •      Demonstrated leadership ability
    •      Must have an energetic and positive demeanor with strong problem solving skills
    •      Must also have exceptional time management skills and the ability to work with individuals across various levels of the organization 

    Advanced Group is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status.

     

    This job description is a summary of the job and requirements that are essential to the performance of the job.  It is not intended to be complete in detail. Individuals classified in the job are required to perform the expectations for the specific job, which may, on occasion, include functions of a higher or lower skill level than is included in this classification.

     

    http://www.advancedclinical.com/

     

    What’s in it for you? Advanced Group offers competitive compensation, comprehensive benefits packages, and a flexible work environment designed to help our team members and their families stay healthy, meet their financial goals, and generally thrive in and beyond work. Visit the links below to discover all that Advanced Group has to offer:
    Our Culture: https://careers.advancedgroup.com/embrace-our-culture
    Career Development Opportunities: https://careers.advancedgroup.com/realize-your-potential
    Community Programs: https://careers.advancedgroup.com/unleash-your-passion
    For a complete list of all of our job openings, please visit Advanced Group’s career site here.
     
    It is Advanced Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.

    This practice applies to all terms and conditions of employment including, but not limited to, hiring, training, compensation, benefits, promotions, transfers, layoff, Company-sponsored education, social and recreational programs, and treatment on the job.  If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available.

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